Research

My research lies at the intersection of operations management and digital marketplaces. I study platform fulfillment, on-demand delivery, AI-enabled information design, and online advertising.

Working papers

  1. Delegation at the Doorstep: Courier Negotiation and Locker Pricing in On-Demand Delivery

    Yu Guo, Wenchang Zhang, Fei Gao, and Liu Ming.

    Job Market Paper. Under review, Management Science.

  2. Signaling through Search Assistance: The Strategic Display of AI-Generated Overview

    Hao Zhang, Xiangyu Zhou, and Yu Guo*.

    Under review, Production and Operations Management.

    Selected for presentation at the 2026 Workshop on AI-Driven Research at the OM-Marketing Interface.

* Corresponding author.

Publications

  1. Omnichannel Operations in On-Demand Delivery Platform with Buy-Online-and-Pick-up-in-Store

    Yu Guo, Fei Gao, Wenchang Zhang, and Liu Ming.

    Forthcoming, Manufacturing & Service Operations Management. SSRN.

    • Third Place, 2024 POMS-China Best Student Paper.
    • Selected for presentation at the 2026 Marketplace Innovation Workshop.

  2. Blockchain Adoption for Combating Remanufacturing Perceived Risks in a Reverse Supply Chain

    Manman Wang, Feng Yang, Feifei Shan, and Yu Guo.

    Transportation Research Part E: Logistics and Transportation Review 183, 103448, 2024.

  3. Joint Emission Reduction Strategy Considering Channel Inconvenience under Different Recycling Structures

    Yu Guo, Manman Wang, and Feng Yang.

    Computers & Industrial Engineering 169, 108159, 2022.

  4. Implications of Green Optimism for Production and Recruitment Strategies in a Competitive Market

    Feng Yang, Yu Guo, and Manman Wang.

    Journal of Cleaner Production 377, 134406, 2022.